Brief

Create a Network ID for the Food Network channel. It should maintain the essence of the network but it should also innovate the brand's look and feel.

Concept

Most of the time food is an element that gathers people. It's an excuse for friends to reunite, for families to share a moment together or for dates with your beloved one. This Network ID embraces the idea of food in the table and the moments and emotions that it brings.

Network ID

Process